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Market Development & Export Promotion Cell

Objectives of the Cell

  • Facilitating MSME trade linkages for business development and new market acquisition
  • Assisting MSMEs in market opportunity identification
  • Providing assistance for integration of state MSMEs into global value chain
  • Organising and promoting MSME participation in Trade Fairs/Exhibitions/Seminars at national and international level
  • Facilitating e-commerce linkages of MSMEs
  • Evaluation of readiness of MSMEs to export their products and services
  • Identification of areas for improvement to efficiently increase state MSMEs’ exports
  • Monitoring and implementation of schemes viz. Market Development Assistance, Freight Subsidy, Export Awards

Work and Function

  • Advise and hand hold MSMEs of the state to participate in the global value chain by enhancing their export potential
  • Identify new product opportunities for Haryana MSMEs by leveraging the state’s resource base
  • Promote new product opportunities and business models to relevant & targeted MSMEs/entrepreneurs. Assist in improving marketing strategy & branding of MSMEs
  • Enable MSMEs & small businesses in successfully marketing their product & service offerings via digital medium, including online e-commerce sales channels
  • Enable MSMEs become export competent and successfully enter new markets by engaging with export promotion councils and other experts
  • Provide market intelligence, market research, pricing intelligence & profitability analysis support to MSMEs for market diversification, along with advisory on export documentation, certifications, quality standards, labelling requirements etc.
  • Enable participation of state’s MSMEs n leading national & international trade fairs, exhibitions and conferences
  • Organise targeted workshops for MSMEs and small businesses on marketing tools, exports procedures, e-commerce, and govt. schemes
    Formulation & implementation of Exports/Market development policies & schemes
  • Undertake cluster level marketing/branding campaigns to position clusters as hubs for manufacturing of a particular product as well as facilitate common branding of cluster products
For more information Contact:-

Cell id:- mdepc-cell.msme@hry.gov.in

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