Market Development & Export Promotion Cell

Objectives of the Cell

• Facilitating MSME trade linkages for business development and new market acquisition
• Assisting MSMEs in market opportunity identification
• Providing assistance for integration of state MSMEs into global value chain
• Organising and promoting MSME participation in Trade Fairs/Exhibitions/Seminars at national and international level
• Facilitating e-commerce linkages of MSMEs
• Evaluation of readiness of MSMEs to export their products and services
• Identification of areas for improvement to efficiently increase state MSMEs’ exports
• Monitoring and implementation of schemes viz. Market Development Assistance, Freight Subsidy, Export Awards

Work and Function

• Advise and hand hold MSMEs of the state to participate in the global value chain by enhancing their export potential
• Identify new product opportunities for Haryana MSMEs by leveraging the state’s resource base
• Promote new product opportunities and business models to relevant & targeted MSMEs/entrepreneurs. Assist in improving marketing strategy & branding of MSMEs
• Enable MSMEs & small businesses in successfully marketing their product & service offerings via digital medium, including online e-commerce sales channels
• Enable MSMEs become export competent and successfully enter new markets by engaging with export promotion councils and other experts
• Provide market intelligence, market research, pricing intelligence & profitability analysis support to MSMEs for market diversification, along with advisory on export documentation, certifications, quality standards, labelling requirements etc.
• Enable participation of state’s MSMEs n leading national & international trade fairs, exhibitions and conferences
• Organise targeted workshops for MSMEs and small businesses on marketing tools, exports procedures, e-commerce, and govt. schemes
  Formulation & implementation of Exports/Market development policies & schemes
• Undertake cluster level marketing/branding campaigns to position clusters as hubs for manufacturing of a particular product as well as facilitate common branding of cluster products

For more information Contact:-

Cell id:- mdepc-cell.msme@hry.gov.in