Marketing Assistance Scheme

Ministry	Ministry of Micro, Small and Medium Enterprises (MSME)
Related Scheme	Marketing Assistance Scheme
Description	The marketing assistance scheme provides assistance for the following activities: a) Organisation of exhibitions abroad and participation in international exhibitions/ trade fairs b) Co-sponsoring of exhibitions organised by other organisations/industry associations/ agencies; c) Organising buyer-seller meets, intensive campaigns and marketing promotion activities.
Nature of Assistance	(a).The maximum net budgetary support for participating in an international exhibition/trade fair would normally be restricted to an overall ceiling of Rs. 30 lakh per event (Rs. 40 lakh for Latin American countries). (b). The budget for organizing the Domestic Exhibitions/Trade Fair would depend upon the various components of the expenditure, i.e. space rental including construction and fabricating charges, theme pavilion, advertisement, printing material, transportation etc. However, the budgetary support towards net expenditure for organizing such exhibition/trade fair would normally be restricted to a maximum amount of Rs. 45 lakh. The corresponding budgetary limit for participation in an exhibition/trade fair shall be Rs. 15 lakh. (c). Financial assistance will be provided ranging from 25% to 95% of the Air-Fare and space rent to entrepreneurs on the basis of size and type of the enterprise. Financial assistance for co-sponsoring an event would be limited to 40% of the net expenditure, subject to a maximum amount of 5 lakh.
Who can apply	MSMEs, Industry Associations and other organisations related to MSME sector are eligible to apply.
How to apply	Applications/proposals seeking assistance under the scheme should be submitted to the Branch Manager of the nearest office of the National Small Industries Corporation, with full details and justification in support of the application.
Whom to contact	GM (Business Dev.), NSIC Ph: 011-26311109 Email : exhb@nsic.co.in
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Marketing Assistance Scheme

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